CONFIDENTIAL
ICICLE
Numero Studio has collaborated with ICICLE from 2021 to 2024.
Developing a concept from scratch. Designing a collection plan for a complex market with strong and commercially viable products. Involving new Italian factories for European shops. Crafting the entire accessory identity, including colors, materials, signatures, shapes and soles to ensure longevity. Understanding all of Icicle’s requirements in terms of sustainability and market positioning in China.
Models/season : 22
Sku befor edit : 45
New models/seasons : 18
Shoes sell vs accessories: From 29% in 2021 to 55% in 2023
Sales amount: From 800 pairs in 2021 to 6400 in 2023
Camille has joined Icicle for four seasons and designed our women's shoe collections. She has a clear vision of what the brand needs. With her sensibility, she managed to define our shoe signature and stimulate carryovers.
Contact
You can write to Numero Studio Founder Camille Laupin here:
camille@numerostudio.com
and see Numero Studio’s Instagram, followed by fashion insiders:
